This should be interesting. Indian automaker Tata is now keen on developing a hybrid version of their now-popular Nano “people’s car.” Turning the Nano into a hybrid shouldn’t be much of a puzzle given that even Top Gear can create their own EV.
The better question would be how Tata will be able to keep the price down close to the regular Nano’s $2,500 price tag. While new batteries are now cheaper, hybrid tech still has quite a bit of premium to it.
Tata plans an international offering for the Nano with Euro-spec and US-spec reported to be currently in the works. An addition of a hybrid Nano might probably make the Nano more attractive in these regions.
We think that Tata should focus on marketing the car to third-world markets where the price tag would be a bigger selling point rather than trying to penetrate markets such as the US and the UK especially when Tata still has to invest in making the Nano pass more stringent safety standards.
Related posts: